Production scale & systems thinking
Built at the highest level of YouTube. I know how to ship volume without losing taste. Repeatable pipelines, deadline-tight crews, contingency plans for the shoot day that always goes sideways.
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About
Producing the impossible.
Available · NYC
Independent producer and creative strategist based in New York City. I lead engagements from concept through delivery: strategy, scripting, production management, shoot logistics, crew coordination, and run-of-show.
I make content that performs. Sometimes that means finding the human truth inside a mission and protecting it all the way through production. Sometimes it means making something genuinely fun that people can't stop watching. Usually it's both.
What I bring
Three core differentiators.
Mission-driven storytelling
The message doesn't get watered down in production. I know how to find the human truth inside a cause or brand and build content around it.
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Platform-native strategy
YouTube long-form, Shorts, Reels, TikTok. I understand how algorithms, formats, and audiences actually behave on each. Every brief gets the format it deserves.
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Who I work with
Four categories.
Same operating standard for all of them.
Brands & Startups
- Consumer packaged goods
- Direct-to-consumer
- Tools & software
Nonprofits & Mission
- Climate & humanitarian
- Education & access
- Civic engagement
Media Companies
- YouTube channels
- Production houses
- Editorial outlets
Individual Talent
- Creators
- Founders on camera
- Subject-matter experts
The fine print
How this actually works.
Have something worth making?
Available for projects, retainers, and collaborations. Based in New York. Travel OK.