Production scale & systems thinking
Built at the highest level of YouTube. I know how to ship volume without losing taste. Repeatable pipelines, deadline-tight crews, contingency plans for the shoot day that always goes sideways.
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About
Producing the impossible.
Available · NYC
I'm an independent producer and creative strategist based in New York. My career runs from live broadcast at WSB-TV through original format development at Adult Swim, freelance brand work for MTV, A3C, and public-health campaigns, and massive-scale production at MrBeast.
I work the full stack. Strategy, scripting, shooting, editing, delivery. I lead from concept through final assets, embed in client teams when it helps, and hire crew by scope.
The work splits two ways. Sometimes it's pure entertainment built to win attention at scale. Sometimes it's a mission that can't get watered down in production.
What I bring
Mission-driven storytelling
The message doesn't get watered down in production. I know how to find the human truth inside a cause or brand and build content around it.
— 02 / 03
Platform-native strategy
I understand how Shorts, Reels, TikTok, and long-form actually behave, and I build for each on its own terms.
— 03 / 03
Who I work with
Brands & Startups
- Consumer packaged goods
- Direct-to-consumer
- Tools & software
Nonprofits & Mission
- Climate & humanitarian
- Education & access
- Civic engagement
Media Companies
- YouTube channels
- Production houses
- Editorial outlets
Individual Talent
- Creators
- Founders on camera
- Subject-matter experts
The fine print
Have something worth making?
Available for projects, retainers, and collaborations. Based in New York. Travel OK.